the process of optimizing websites and digital content to improve search engine rankings, which in turn, maximizes the number of visitors to a particular webpage.
Email marketing is the process of using email to send direct marketing messages to people in an effort to gain new customers and retain existing ones.
Social media marketing is the process of acquiring attention and sales through the use of social media platforms.
Affiliate marketing is essentially just online referral marketing. A business will set up a program that pays commissions to external websites or individuals for the traffic or sales they generate. This allows internet marketers and influencers to earn money promoting another business’s products or services.
Paid advertising is a form of internet marketing where advertisers pay to show their adverts on search engines and other online platforms, such as Facebook, YouTube, LinkedIn, and Instagram.
Content marketing is the process of consistently creating, distributing, and promoting relevant online materials in a way that’s strategically designed to attract, engage, and convert your target market into customers.
Influencer marketing is the process of working with influencers to promote a product or service to their online following.
Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business.
Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyse data for your business in one place. Analytics helps you understand how people use your sites and apps, so you can take action to improve their experience.
With a Google My Business Account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps. You can post photos and offers to your profile to show what makes your business unique, and give customers reasons to choose you every time.
Reach potential customers where they're watching. Create a video ad, set up a campaign, and measure your results – we're here to support you at every step.
You don't have to be an expert to start advertising on Facebook. Create and run campaigns using simple self-service tools, and track their performance with easy-to-read reports. More than two billion people use Facebook every month – so no matter what kind of audience you want to reach, you'll find them here.
Advertise on Twitter. Solutions to help you achieve your business goals.
Your place in the world’s professional community.
Advertising on LinkedIn helps businesses of any size achieve their goals. Reach your ideal customers on the world's largest professional network.
Build your business on Instagram. Drive awareness, increase customers and share your story amongst a highly-engaged audience.
Eventbrite gives you everything you need to take your event — and your events business — to the next level.